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Being socially smart and savvy is much more than handing out business cards or knowing which fork to use at a formal dinner. It is about creating a consistently recognizable brand, communicating effectively, building a network you can rely on and presenting the right image every time.
This incredible resource is packed with great ideas to make you socially smart and savvy. Whether you are an experienced business professional, a new college graduate just starting out or an entrepreneur building your business, you are about to discover how to maximize your image and leverage your contacts to grow and prosper personally and professionally.
Eighteen top experts from a variety of disciplines and industries have joined together to share their secrets for success.
This is your opportunity to hear each these co-authors share their insights and expertise. This virtual event is a treasure trove of wisdom, innovative ideas and thought-provoking information. You will discover a wealth of strategies, best practices and proven guidelines you can use immediately to be socially smart & savvy.
Join us for this powerful, life-changing event and leave with tools and techniques for being socially smart and savvy. Here is just a sample of the benefits you will find inside to transform yours:
- How to present your best image through clothing
- Learn to choose the best colors and patterns for the camera
- Be prepared to handle pressure when it happens
- Tips for working social events
- And much more
Let the dynamic co-authors of Socially Smart & Savvy be your guides for making your business stronger
and more successful! Join the Socially Smart & Savvy tele-summit.

Sharon Geraghty
Who Are You?
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Toby Parsons
Your Image Matters—How and Why |
Thea Wood
Are You Ready for Your Close-up?
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Katrina Van Dopp
Savvy Interaction
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Margaret Jackson
Poised Under Pressure
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Evelyn Lundstrom
Business Smarts
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Rachel Estelle
Social Mixology 101 |

Shai Thompson
The Language
of Shopping |

Annalisa Armitage
Suits to Suit |

Veronica Purvis
Accessorize! Accessorize! Accessorize!
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Linnore Gonzales
Love the Space You're In!
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Karen Kennedy
Be Technologically Savvy!
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Anita Shower
The Etiquette
of Dining
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Sharon Ringier
Entertaining
and Being the Gracious Host |

Jennifer Chou
Wine Savvy
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Katherine Kim
Self-Change through Self-Love |

Pankaj Sabharwal
Styleguru Mantra
for Solutions
Inherent in You
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Caterina Rando
Influence—How to Create It, How to Keep It
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Question: What do you have to lose by participating in the
Socially Smart & Savvy Virtual Book Launch Tele-Summit?
Answer:
Absolutely nothing!!!! It is FREE and you are sure to get at least a
few ideas that will make your business stronger and more successful.

Click here to get a Free Tele-Seminar & Webinars List
Here's our lineup of
successful speakers and experts
who will share their insider tips and ideas:
Monday
February 20th
3pm PT/6pm ET
(6pm Eastern / 5pm Central / 4pm Mountain)
Who Are You?
With
Socially Smart & Savvy Co-Author Sharon Geraghty, AICI FLC We live in a world of illusion, and we are judged each day based on other people’s perceptions. This is both good news and bad news! You cannot control someone else’s perception. You can, however, control the image you want them to receive by being aware of what you are projecting about yourself. The best way to accomplish this is by knowing who you are. Join Sharon in this dynamic session and discover:
- Your personal brand and brand statement that sets you apart
- How to communicate your brand visually and verbally
- Tools for creating an online presence that complements your brand
An effective communicator and relationship builder, Sharon inspires and motivates with a positive attitude and perceptive insight. She successfully guides clients in innovative ways through transition stages of their lives, both professionally and personally. |
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Tuesday
February 21st 3pm PT/6pm ET
(6pm Eastern / 5pm Central / 4pm Mountain)
Your Image Matters—How and Why
With Socially Smart & Savvy Co-Author Toby Parsons Image can lead to prosperity in business or your dream promotion. Image can improve your marriage, attract a special person or fulfill other personal and professional goals. Your image matters. Image has opened doors of opportunity to me beyond my wildest imagination. Had I not cared about my personal image and the messages it sends to others, I would not be on the path I am today in my personal and professional life. Join Toby in this insightful session and learn how to make your image work for you:
- Present your best image through clothing
- Pull together a look that makes you feel better about yourself
- Use your image to increase your reputation
An engaging speaker, Toby offers a variety of public and private workshops and speaking engagements. Business and professional women depend on her keen eye for detail and perceptive ability to create wardrobes that reflect their personal style and lifestyle. Her clients delight in her unsurpassed commitment to them, and she makes a profound difference in their personal and professional lives. |
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Wednesday
February 22nd
3pm PT/6pm ET
(6pm Eastern / 5pm Central / 4pm Mountain)
Are You Ready for Your Close-up?
With Socially Smart & Savvy Co-Author Thea Wood, AICI, MBA In today’s visual society, you will end up in front of the lens sometime, whether for corporate presentations, weddings, charity galas, YouTube®, video conferences, speaker highlights, training programs or awards ceremonies. Mastering some guidelines will make you look effortlessly polished and confident. With practice, you will shine like a star and always be ready for your close-up! Join Thea for this eye-opening session and master technique for:
- Choosing the best colors and patterns for the camera
- Avoiding what does not work on film
- Highlighting your best assets
Working with professionals from the entertainment and high-tech industries to stay-at-home moms, Thea helps clients create a “Signature Style,” aligning their personalities and lifestyles with their physical attributes for a look that reflects who they are and where they are going. Her training in color analysis and theory led to a special interest in styling for the camera. |

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Thursday
February 23rd
3pm PT/6pm ET
(6pm Eastern / 5pm Central / 4pm Mountain)
Savvy Interaction
With Socially Smart & Savvy Co-Author
Katrina Van Dopp, MAS, CHBC, AICI FLC Everyone has heard the old saying you have 30 seconds to make a good impression–that applies to your physical image, what you are wearing, how your hair looks and, if female, how you are wearing your makeup. What first impression does your verbal image make? How does your personality come out in your communications with others? In other words, who are you on the inside? Join Katrina for this thought-provoking session to:
- Learn about your personality style, how you communicate and why you relate, think and act the way you do
- adapt your communication style to the people you live and work with and understand their tendencies
- Develop an action plan to apply the wisdom from the session
As a successful woman executive in a highly competitive environment, Katrina is committed to teaching others to be successful in their endeavors. Her unique expertise has led many of her clients to increase their success rate. She builds confidence and inspires forward thinking, so her clients can be successful and savvy. |
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Friday
February 24th
3pm PT/6pm ET
(6pm Eastern / 5pm Central / 4pm Mountain)
Poised Under Pressure
With Socially Smart & Savvy Co-Author
Margaret Jackson There are numerous types of pressures that show themselves in various manners. Pressures can be external like bad weather or a traffic jam. You also experience internal pressures, such as the breaking heart of a person who has lost a loved one. Maintaining your poise as you deal with the pressures of your life is important, regardless of the source of the pressure. Everyone has to deal with life and its various challenges and pressures. Failing to deal with the pressures can affect health, work and friendships. Join Margaret for this enriching session and learn her eight steps to handling pressure with poise:
- Be prepared to handle pressure when it happens
- Choose a positive attitude that helps you remain poised
- Learn to evaluate situations
Margaret works with women to create strategies for successful change and transformation. She works with her clients to focus on their experiences, values and desires to help them determine where they are, where they want to go, and the path needed to get there. She supports her clients in creating goals and strategies for living a life that is genuinely meaningful and purposeful. |
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Saturday
February 25th
3pm PT/6pm ET
(6pm Eastern / 5pm Central / 4pm Mountain)
Business Smarts
With Socially Smart & Savvy Co-Author Evelyn Lundstrom, AICI CIP Etiquette is an oddly old-fashioned term, conjuring up visions of white gloves, and “hoity-toity” talk. Today’s powerbrokers—including Ben’s employers in the banking world—know that etiquette is more than mere show. Good manners speak of personal charm and treating others with courtesy and respect. Etiquette speaks of real social knowledge—an understanding of the tools needed to convey these good manners. Join Evelyn in this lively session and gain:
- Rapport with yourself, others and the setting
- Nine tips for working social events
- Three tips for office etiquette
A trusted advisor and coach, Evelyn delights in helping individuals improve their personal image, grooming and presentation style to achieve their highest goals. She advises corporate groups and individuals on image management strategies for greater recognition and personal success.
She is the co-author of Executive Style published by Prentice Hall and is currently writing the definitive book on How Not To Do Old. |

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Monday
February 27th
3pm PT/6pm ET
(6pm Eastern / 5pm Central / 4pm Mountain)
Social Mixology 101
With Socially Smart & Savvy Co-Author Rachel Estelle Most of us have been locked out of our car, our work, our house, our apartment. Most of us, at one time or another, have needed the help of someone else. What was the first thing you thought when you were stranded? “Who can I call to help me?” More importantly, “Whom do I know who can help me?” We all need connections with people. It is critical for our survival—and for getting back into our apartments! We all need people. In this chapter, I am going to give you the tools you need to meet, mix and make the most of your connections. Join Rachel for her innovative social mixology tools to:
- Begin meeting new people
- Discover the best way to approach someone
- Follow up with your connections
Rachel brings more than twenty years of experience in client interaction, including nine years in the salon and spa industry. She coaches small business owners, entrepreneurs and other professionals who want to increase their self-confidence in social situations. Whether it is improving presentation skills, overcoming networking shyness, or dealing with difficult clients, every situation is an opportunity to improve your social skills. |
Tuesday
February 28th
3pm PT/6pm ET
(6pm Eastern / 5pm Central / 4pm Mountain)
The Language of Shopping
With Socially Smart & Savvy Co-Author Shai Thompson
We all know someone who always looks put together, who emanates an aura of self-assurance and seems so effortless. They give off an essence of authentic power, taste and knowledge. People who are successful in work, relationships and presentation have a special something. They have taken to heart and answered the question: What do I want and what do I need? The answer gives you the language to declare your needs and have them met. Join Shai for this interactive session that will help you:
- Gain the power of your own language to describe clearly your wants and needs
- Create the look you want by creating a vision board to capture images that resonate with you.
- Ensure your wardrobe will be working for you, not you working for your wardrobe
The pursuit of excellence in service, to understand and surpass clients’ needs is steadfast in Shai’s professional presentation. Her style coaching is a perfect match for her impressive business and creative background in the music industry. In March 2011, Shai opened Chez Shai in her renovated barn in the Cowichan Valley, on Vancouver Island, Canada. Serving Vancouver Island with one-on-one style coaching and educational workshops, she enjoys the peaceful country setting. |
Wednesday
February 29th
3pm PT/6pm ET
(6pm Eastern / 5pm Central / 4pm Mountain)
Suits to Suit
With Socially Smart & Savvy Co-Author Annalisa Armitage, AICI CIP
The classic suit is slowly being edged out of Western corporations since many companies favor the informality that non-suiting brings to their work force. This causes dilemmas about what is appropriate work attire as employers attempt to explain why ripped jeans, low necklines, high hemlines, T-shirts and flip-flops are unwelcome in the workplace. The suit creates all the surety, professionalism and smartness you need for most occasions, and this chapter is all about making your suits work for you. Join Annalisa for this eye-opening session and learn what a good suit can do for you.
- Understand what a suit is and when to wear one
- Ensure you choose suits that fit right in all the right places
- Learn what kind of suit to where to different events
Annalisa lives in Sydney, Australia where has appeared on national television and is sought after for her opinions on professional attire and other image-related matters. She creates individually tailored, beautifully fitting, unique clothing for her clients to set them apart and demonstrate their individuality. She is a professional speaker and has worked in training, coaching and running workshops since the 1990s. |

Thursday
March 1st
3pm PT/6pm ET
(6pm Eastern / 5pm Central / 4pm Mountain)
Accessorize! Accessorize! Accessorize!
With Woman Socially Smart & Savvy Co-Author
Veronica Purvis Accessories are as important as your clothes and can actually be more essential in establishing your image and brand. Just as clothes can convey your lifestyle, personality and preferences, accessories take you to the next level and further demonstrate your sense of style and your attention to detail. They complete your wardrobe and give you the opportunity to express yourself in creative ways. Accessories can set you apart and display your individuality. Regardless if you are a man or woman, you can use accessories to your advantage in almost any circumstance whether it is for your profession or your personal life. Join Veronica for this lively session and discover how to:
- Make accessories part of your brand
- Use accessories to distinguish yourself
- Communicate with accessories
As an author, writer and speaker, Veronica is committed to transforming others’ lives. Personal consultations include wardrobe consultations, training in hair and nails, accessories consulting, interviewing preparation and more. Comprehensive appearance, communication and business etiquette (ACE) training is also available. Veronica helps people realize their true image, so they can attain their full potential. |
Friday
March 2nd
3pm PT/6pm ET
(6pm Eastern / 5pm Central / 4pm Mountain)
Love the Space You're In!
WithSocially Smart & Savvy Co-Author
Linnore Gonzales Your space is who you are. It is a reflection of your creativity, passion and spirit. In today’s busy world, it is important to have a space to go to unwind, relax and feel good. Imagine a space that has all your favorite things that you love that make you comfortable, happy and “at home.” Deciding on how to decorate the space, how to start and where to start is not an easy task. With a literally unending variety of choices available in choosing a style, color scheme and overall look, creating the space you love can be overwhelming. Join Linnore in this dynamic session and get started:
- Creating a space you love to be in
- Defining your unique style
- Putting together a decorating plan for your vision
Creating the space you love can be very intimidating and overwhelming. By listening to clients and building that special relationship with them, Linnore is able to create a personalized Decor Plan™ that is tailored to the client's individual tastes, needs, budget and timeframe to help them achieve the results desired and avoid costly decorating mistakes. |
Saturday
March 3rd
3pm PT/6pm ET
(6pm Eastern / 5pm Central / 4pm Mountain)
Be Technologically Savvy
With Socially Smart & Savvy Co-Author
Karen Kennedy Today with so much electronic communication email, texting, Facebook®, Twitter®, LinkedIn® and other social media platforms for connecting with people, it’s no wonder many of us do not know exactly what is appropriate to best represent ourselves online. Have you ever seen a section on online etiquette in a user manual? I do not think so. Not to worry! In this session, Karen will share with you the dos and don’ts of communicating through different online media. Master skills for:
- Smart and savvy texting
- Writing emails that get results and observe email etiquette
- Connecting through social networks
Karen founded Lady Blossoms Social Etiquette Program and Services in spring 2011. What started out as a social etiquette program for women has evolved to full-service offerings to enhance self, style and space for both men and women. Her clients have a resource for fine tuning their personal selves professionally and personally, as well as creating a style and personal space that speaks what they want others hear and see. |

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Monday
March 5th
3pm PT/6pm ET
(6pm Eastern / 5pm Central / 4pm Mountain)
The Etiquette of Dining
With Socially Smart & Savvy Co-Author
Anita Shower
There is such grace, pomp and circumstance associated with the fine art of dining. Dining brings our senses to a full throttle when we know we are about to enjoy a special dinner, either in our home, in a restaurant or with friends in their home. It begins with choosing the appropriate clothes for the evening, then moving on to employing our imagination about the decorations and then to our delighting in the endless possibility of the courses encompassing the menu. What an evening to look forward to! Join Anita in this informative session and learn how to:
- Set the perfect table
- Create gracious family meals
- Manage awkward moments with grace and aplomb
“Miss Etiquette” as Anita is known has made an impact on the newspaper, radio and television world. Her column, “Miss Etiquette," appears in the SLO City News/Tolosa Press, and you may hear her on talk show host Dave Congalton's radio program on KVEC 920 AM and on FOX Radio's Sport Show with Dan Murphy in Albany, New York. She appears frequently on Rick Martel's Rick at Night television show in San Luis Obispo, broadcasting to thousands of people her answers to questions received from around the world via email and her popular website. |
Tuesday
March 6th
3pm PT/6pm ET
(6pm Eastern / 5pm Central / 4pm Mountain)
Entertaining and Being the Gracious Host
With Socially Smart & Savvy Co-Author
Sharon Ringier, PWC
There are so many opportunities to entertain and host at home. Do-it-yourself has created a new niche for all forms of entertaining. However, our lives are also busier than ever and taking time out of our busy schedules to plan any special soirée is a challenge. Life is a celebration. You should never miss the opportunity to enjoy or celebrate it. Like I said, I look for any opportunity to celebrate. Planning a party should be as enjoyable as the party itself. Join Sharon for this exciting, inspiring session and become party savvy.
- Gain the skills to plan the perfect soirée
- Plan and pull off a stellar event with little time and money
- Holding a large party in a small space
Sharon's ability to design, create and envision, and her enthusiasm help her clients visualize and personalize their event from start to finish. She treats every event, every party and every wedding as if it were her first. Her skills and mastery of planning and producing have landed her in the celebrity scene planning the fabulous wedding of the world-renowned Blues artist Shemekia Copeland! |
Thursday
March 7th
3pm PT/6pm ET
(6pm Eastern / 5pm Central / 4pm Mountain)
Wine Savvy
With Socially Smart & Savvy Co-Author
Jennifer Chou
Have you ever entertained clients at a fancy restaurant and been overcome with WINEtimidation®? You know, you receive the wine list, and it is thicker than a volume of Love and War, and you do not know where to begin. Should you order a bottle of a wine offered by the glass, or should you splurge to impress whom you are entertaining? Do you know why the server presents the bottle and what you are looking for? Do you know the proper way to taste wine and avoid looking like a fool? Join Jennifer for a trip through wine country and unravel the mysteries of the vine.
- Master wine terms
- Choose the right wine for a business dinner
- White, red, rose or bubbly—discover the differences
Chief Wine Officer Jennifer Chou is a ten-year wine industry veteran, who has had the great fortune to travel extensively in France, Italy, South Africa, California and Oregon. A self-proclaimed “Wino and Foodie,” her resume began in the music and financial industries. Serendipitous events led her to meet a winemaker and work with some of the most famous personalities in the wine world. |

Thursday
March 8th
3pm PT/6pm ET
(6pm Eastern / 5pm Central / 4pm Mountain)
Self-Change through Self-Love
With Socially Smart & Savvy Co-Author Kat Kim, CPC, ACE
What is your current story regarding your life, yourself, and your body? When you look in the mirror, what do you see? If the answers to these questions are less than ideal and make you want to crawl under a rock, you are not the only one. The great news is this: If you do not like your story, you have the power to change it! Join Kat in this insightful, thought-provoking session to learn the seven steps of her Self-Change through Self- LoveTM program. Discover how to:
- Embrace your image
- Become clear on your core values
- Create a new relationship with your body
Kat’s unique process is based on the philosophy that for lasting transformation to occur, you must first learn to love, honor and respect yourself. Her vision is to start a global movement to redefine beauty from the inside out, so women and children all over the world can confidently look in the mirror and love the image they see. She is now a very successful entrepreneur and a USA national level fitness competitor enjoying the life of her dreams.
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Friday
March 9th
3pm PT/6pm ET
(6pm Eastern / 5pm Central / 4pm Mountain)
Styleguru Mantra for solutions Inherent in You
With Socially Smart & Savvy Co-Author Pankaj Sabharwal
We are all born in this life with an innocent heart. The idea of an “innocent” or “pure” heart is one that is God-fearing and loves others as opposed to only self-love. Truly achieving and becoming beautiful inside and out means that personal appearance must go hand-in-hand with values as a subtext to the soul's desires and the spirit's intent. Once we learn to be true to ourselves and be good to others, we have a heart that is pure and fulfill the purpose of creation. Join Pankaj for this inspiring, soulful session and discover:
- How to express yourself better, win hearts, make friends and influence others
- Define your shape and assess your figure
- Be open to grace
An international image consultant, Pankaj started style-guru.com as acomplete solution for your styling, color, shopping, wardrobe and makeover challenges. His aim is to transform an average body into a masterpiece of perfection and design by focusing on assets and concealing shape challenges. |
Saturday
March 10th
3pm PT/6pm ET
(6pm Eastern / 5pm Central / 4pm Mountain)
Influence—How to Create It, How to Keep It
With Socially Smart & Savvy Co-Author Caterina Rando, MA, MCC
Influence is the ability to affect others, to impact their thoughts and actions toward your desired outcome. Cultivating influence with the people in your network is really where your attention will reap the most reward. What matters is who trusts you, respects you, remembers you, has a deep understanding of what you do or the contribution you make and wants to help you. When you can create all this with one of your contacts, you now have influence. Join Caterina for this dynamic session and learn:
- How visibility + value + consistency = influence
- Strategies to present yourself so people will find you charming, smart and interesting—even if you hardly say anything
- Skills for cultivating community, connection and camaraderie
Since 1993, Caterina has been providing consulting, training and solutions to ensure women entrepreneurs succeed. Through her Business Breakthrough Summit, Sought After Speaker Summit and Luxury Retreat for Women Entrepreneurs, she and her team show women how to become recognized as experts, think and plan strategically and significantly grow their revenue. She is the founder of THRIVE Publishing™, a company that publishes multi-author books, including this book, for experts who want to share their message with a greater market. |


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